To be the best international bank in Russia: Rosbank unveils its strategic roadmap “Sustainable growth” for 2021-2025
Following the successful execution of its 2018-2020 strategy, Rosbank presents the key strategic initiatives of its 2021-2025 strategic cycle.
“We have defined the strategy around Rosbank’s ultimate ambition to become the best international bank in Russia for our clients, our employees and the society by 2025. We have called it“ Sustainable growth ”, in line with the ‘Societe Generale’s objective, which is: “Together with our customers, build a better and sustainable future through responsible and innovative financial solutions”.
Our strategy is based on three levers which flow naturally from Societe Generale’s vocation:
- Client – we are more committed than ever to supporting our customers throughout the cycle and strive to become a reliable and trusted partner for life, helping them achieve their goals;
- Efficiency – a tool at the service of our ambition;
- Sustainable development – our vision for a better and sustainable future.
Our roadmap is designed to capture growth in all of our customer segments and will deliver strong and sustained financial performance for the benefit of all of our stakeholders ” Ilya Polyakov, CEO of Rosbank.
More than ever committed to customers
For its customers, Rosbank aims to become a reliable and transparent partner for life and to provide them with the best service. The Net Promoter Score (NPS) being the main instrument for measuring customer satisfaction, the bank targets at least the top 5 positions of the NPS on the market in all customer segments.
In the corporate bank
In wholesale, By 2021-2025, Rosbank expects to continue to grow, equal to or better than market growth rates in target segments. The bank will retain leading positions in global banking transactions (GTB), including ruble clearing, trade finance and factoring. In addition to this, the bank will promote standardized products for small businesses and customized solutions for large businesses. Based on the dynamic development of digital, Rosbank will continue to increase the end-to-end digitization of existing products and paperless interaction.
One of the main objectives is to diversify the customer base and increase the number of MidCap customers (turnover 0.4-4 RUBbn) with an average annual growth of 12-17% by 2025. Growth will be based on improving the efficiency of work with small tickets, scoring products developed supported by a digital offer and a strong GTB offer.
In financial market services, Rosbank will provide a comprehensive and modern range of brokerage and asset management products for all types of clients with the ambition to maintain leadership positions in depositary services. In market and investment banking, the bank will expand and digitize the product offering on the markets.
For multinational companies (MNC), Rosbank is poised to become the bank of choice, making effective use of its current strengths, which include a reliable and sustainable status, universal banking capabilities, global and local expertise and a technologically advanced platform. The bank will intensify cooperation with Societe Generale offices in other countries and with regional units of Rosbank, will develop a cash management offer for multinational clients in order to offer the best offer to multinational clients.
Rosbank aims to be one of the leaders in ESG products, by relying on Societe Generale’s expertise in this area. Societe Generale, a founding member of the Net Zero Banking Alliance, aims for carbon neutrality by 2050 both in its client activities and in its own operations. One of the main ambitions is to finance up to 150 billion rubles of sustainable and positive impact financing products by 2025 and to be among the top 3 private banks in the Russian market for ESG financing products, and a leader in green bonds.
In retail banking
Rosbank’s ambition in retail is to achieve high customer satisfaction. The bank is expected to grow its active customer base by 5-10% per year, as well as grow its business at or above market growth rates in all key segments.
The bank will continue to develop an omnichannel customer journey offer customers flexibility in their interaction with the bank. Rosbank customers, whether individuals or small businesses, can use any of its 230+ outlets across Russia, in over 60 regions. In addition to the development of the offline presence, the bank will offer a relevant digital offer: Rosbank recently launched its new mobile application, aiming to further develop its digital channels and services. As a result, by 2025 the bank will offer 100% of its commodities through digital channels, 70% of digital sales (up from around 50% in 2021).
For entrepreneurs and small businesses, the bank will develop transparent and timely loan products and develop its partner services: online accounting, registration services, legal services, etc. Thanks to the combination of a human approach and a solid digital offering, Rosbank aims to increase its customer base by 10% per year.
Rosbank will continue to develop its real estate ecosystem, built around the anchor product – the mortgage. Providing highly digitized products enriched with partner services (API integration with partners), Rosbank aims to double mortgage production volumes by 2025 and become the leader in NPS.
In car loan, the bank intends to maintain its market leadership (being at least in the top 3 for auto loans and No. 1 for electric car loans), by offering an excellent customer experience, thanks to improved processes.
Rosbank is historically well recognized in private bank and works with premium clients thanks to high reliability, relevant savings and investment product offerings and a smooth customer experience. Strategically, the bank’s ambition is to be number 1 in the NPS for Private Banking clients and one of the best premium banking programs on the market.
As sustainability is one of the pillars of Rosbank’s strategy, the bank offers its clients the possibility of investing in sustainable products. Already 10% of assets under management of Rosbank’s retail clients are invested in sustainable products. Rosbank plans to increase it to 25% by 2025, drawing on the expertise of Societe Generale.
Rosbank plans to distribute its products and services to third parties (bank as a service approach), extract maximum value from existing capacities and constantly seek new opportunities. With several initiatives underway, this approach should become one of the growth levers for banking retail franchising by 2025.
Rosbank, a responsible bank
For its employees, the bank’s ambition is to be a pleasant place to work. Rosbank is historically committed to development in the fields of diversity, inclusion, gender equality, and its top management is made up of a high proportion of women (50% on the board of directors, 40% more women in top management). The bank will further develop its strong corporate culture, by relying on the values of Societe Generale, and by providing employees with continuous training, the development of technical and interpersonal skills, the promotion of a hybrid working method (possibility to choose telework or the office). As a result, the bank constantly wants to be one of the best employers in Russia (including the best digital employer).
Rosbank believes in the leading role of banks in the climate transition in order to achieve the carbon neutrality objectives defined by the Paris Agreement. The bank wishes to contribute to a transition that is both proactive and responsible. Sustainable development is at the heart of Rosbank’s strategy and involves all its teams, in every activity, function and geography.