IHOP® officially opens the International Bank of PancakesSM with a lineup of superstars designed to spread joy

New brand loyalty program will spark happy customers with encouragement from Niecy Nash, Emmitt Smith, Katelyn Ohashi and social media content creators

GLENDALE, Calif., April 11, 2022–(BUSINESS WIRE)–Today, IHOP® announced the official opening of the International Bank of PancakesSM, the brand’s very first loyalty program. To share the news and spread the joy nationwide, IHOP enlisted the help of Award-winning actress and comedian Niecy Nash, Emmitt Smith, member of the Pro Football Hall of Fame, Influencer gymnast and poet Katelyn Ohashiand a list of social media influencers and creators.

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IHOP International Pancake Bank (Graphic: Business Wire)

IHOP opens the vault for guests to enroll in the program and start earning PanCoins at www.ihop.com/rewards. PanCoin is a crypto pancake that lives in the IHOP mobile app and on IHOP.com. It was developed by the brand in its quest to find which rewards would truly bring happiness to IHOP customers. Guests who sign up for an account will also receive free pancakes on their birthday, exclusive offers, accumulating rewards, secret menu offers, and the ability to Pay ‘N Go using their own devices at from the mobile app.

To kick off the program, the brand enlisted celebrity partners known for spreading happiness and joy in every area they work in. Niecy, Emmitt and Katelyn will surprise and delight a few lucky fans on their social media with PanCoins over the next few weeks and donate up to $50,000 each to a charity of their choice to spread even more joy and celebrate the launch. of the International Pancake Bank.

“Whenever you dine under IHOP’s iconic blue roof or grab a takeout meal, our goal is to always put a smile on your plate. Earning PanCoins from the International Pancake Bank is just that. one more way to spread joy to our guests,” said Kieran Donahue, Chief Marketing Officer, IHOP. “The range of talent we have brought together to showcase our loyalty program helps customers earn PanCoins and create more happy moments is impressive. Within their individual circles of influence, they each bring a sense of belonging and solidarity, and when you come to IHOP, you come as you are.”

“As an IHOP fan myself, I’m thrilled to partner with the brand to launch the International Pancake Bank. With rewards galore and the opportunity to inspire people to come together and share a meals together, this program is something I’m excited to be a part of,” Nash said.

In addition to Niecy, Emmitt and Katelyn, IHOP has enlisted several social media content creators to generate moments of happiness in the weeks ahead, including:

“Going to IHOP has always been a fun Smith family tradition. My favorite order is a double stack of pancakes, eggs, sausage, and hash browns, and now that can net me quite a few PanCoins” , Smith added.

Customers can create a free account at www.IHOP.com or on IHOP’s mobile app, available in the Apple and Android app stores. Follow IHOP’s social media channels for additional updates and more exciting announcements.

ABOUT INTERNATIONAL PANCAKES HOUSE, LLC

For over 63 years, IHOP has been a leader, innovator and expert in breakfast, any time of the day. The chain offers 65 different breakfast options that are fresh and made-to-order, as well as a wide selection of popular lunch and dinner dishes, including Ultimate Steakburgers. IHOP restaurants offer customers an affordable everyday dining experience with warm, friendly service. As of December 31, 2021, there were 1,751 IHOP restaurants worldwide, including restaurants in all 50 states and the District of Columbia, Puerto Rico and Guam as well as Canada, Ecuador, India, Mexico, Pakistan, Panama and Peru. IHOP restaurants are franchised by subsidiaries of Dine Brands Global, Inc., based in Glendale, Calif. (NYSE: DIN).

See the source version on businesswire.com: https://www.businesswire.com/news/home/20220411005257/en/

contacts

Candice Jacobson
IHOP Communications
[email protected]

Abby Hoffman
DeVries Global on behalf of IHOP
[email protected]

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