IHOP launches first loyalty program, International Bank of Pancakes
IHOP announced the launch of the International Bank of Pancakes, the brand’s first loyalty program designed to spread joy to customers. Scheduled to officially launch in April 2022, International Pancake Bank allows customers to turn their meals into “PanCoins” – digital rewards that live in the IHOP mobile app and on IHOP.com that can be redeemed for coupons for exclusive rewards and more delicious food from IHOP.
IHOP’s new loyalty program is simple: buy food, earn PanCoins, and redeem those PanCoins for coupons for happier experiences at IHOP and other prizes. Plus, opening an account at the International Bank of Pancakes is as easy as ordering your favorite full stack. Customers can create an account on IHOP.com, or simply by downloading the IHOP app from the Apple or Android app store.
“Through research, our guests have told us that they feel a sense of togetherness, belonging, and joy when dining at IHOP. We wanted to make it even more rewarding for existing and new customers to spend time together, good food and those moments between bites that bring us so much happiness, which is why we are introducing the first-ever brand loyalty, The International Bank of Pancakes,” says Kieran Donahue, Chief Marketing Officer, IHOP. “From our menu to our marketing efforts, we’re on a mission to infuse joy into all aspects of the brand, including how we connect with customers and the communities they serve.”
During the early access period from March 9 through March 29, guests can pre-register for IHOP’s International Pancake Bank to become a founding member with access to exclusive benefits. Only founding members will receive a sign-up bonus of 10 PanCoins (which can be redeemed for coupons for two full stacks of buttermilk pancakes), plus $0 shipping on all orders through the IHOP app or IHOP.com and more Founder- only offers and rewards. When the program officially launches in early April, the benefits are still plentiful, as each member will receive coupons for free birthday pancakes, exclusive offers, stacking rewards, secret menu offers, and Pay ‘N Go since the mobile app.
The International Pancake Bank is part of IHOP’s focused business plan to build stronger one-to-one relationships with customers and serves as a branded technology initiative to modernize and refresh the mobile app and online ordering experience. the website. This app will make it easier for customers to order and earn PanCoins as well as pay for their meal at the table when dining at an IHOP location.
According to Donahue, “IHOP is introducing a loyalty program in the family casual restaurant category to recognize, reward and engage our customers. We ultimately created a fun experience that doesn’t take itself too seriously, helping customers achieve IHOP’s goal of spreading joy through the accumulation of our unique wealth: the wealth of pancakes.