Arab African International Bank partners with Liferay to accelerate its digital transformation
Arab-African International Bank
Cairo – February 2022: In line with its digital transformation and customer-centric strategy, Arab African International Bank (AAIB) announced a collaboration with Liferay Inc.; one of the leading digital platform providers. This merger is supposed to improve the digital experience of AAIB customers, by facilitating and securing their access to the bank’s various touchpoints, whether online banking or mobile application.
By implementing Liferay’s latest digital technology on the bank’s website, AAIB customers will be able to access a variety of financial services easily and quickly, via any electronic device. In addition, Liferay solutions will help the bank achieve its strategic goals of financial resilience, customer focus and innovation through the use of new operating system, data and digitization models, as the new platform will respond to the evolution of businesses and individuals. Needs.
Commenting on the collaboration, Mr. Haytham El Maayergi, Chief Operating Officer of AMD Group at AAIB, said that partnering with a company with such solid expertise as Liferay, helps the bank revamp its online portal, enrich its content and to provide advanced services. solutions that are implemented globally, especially in the banking sector.
He added, “Digitalisation and electronic transactions are the defining characteristics of the current era and the future. Accordingly, the bank is pursuing an ambitious strategy of digital transformation, which ensures the creation of digital channels that allow us to easily reach our consumers, in order to be able to offer a diversity of banking services and products, we have therefore partnered with Liferay to redesign the bank’s website, and modernize its content management system, as we intend to work on future projects, with the same company, to capitalize on our mutual success.
Additionally, AAIB’s digital factory allows it to generate its own solutions, as well as custom applications and services, whenever needed. This, in turn, makes the bank more innovative and agile in responding to market needs and setting trends on a daily basis. It should also be noted that AAIB is one of the few Egyptian banks to have created its own digital factory.
Omar Sheliby, Country Sales Manager at Liferay Egypt, expressed his pleasure in working with AAIB, noting that it is one of the most prestigious entities in the Egyptian banking industry. He also said that one of the main reasons for this cooperation was the bank’s boundless ambition and extensive expertise.
“As part of Liferay’s commitment to help banks, businesses and government organizations while building new digital platforms, we provided the AAIB with the leading Liferay DXP solution, which is built on cutting-edge digital solutions to meet global competitive standards.It enables experimentation and helps organizations stay ahead of digital change by supporting reusable services, modules and compatibility with a diverse collection of tools and software. Open APIs Liferay DXP enables organizations to migrate from outdated systems to current integrated technologies, so companies can showcase their best products online and gain vital data and analytics to help them make better decisions,” a- he continued.
Sheliby concluded: “Digitalisation through the use of professional tools is now synonymous with certain success in global markets, because true digital transformation begins with the establishment of digital communication channels with customers, which we are delighted to deliver to the AAIB today.”
It should be noted that Liferay has 17 years of expertise and more than 1,000 employees in 19 countries, who help organizations achieve “digital transformation” through an innovative digital experience platform that benefits customers, partners and employees. The company is well known for its solution delivery approach, technical experience and in-depth knowledge of specific markets and verticals, through a network of over 250 partners.
Liferay provides software that enables organizations to create digital experiences for the web, mobile devices and connected devices. Due to the open source nature of our platform, it is more reliable, imaginative and secure. We hope to have a positive influence on the world through business and technology. Thousands of businesses in various industries, including financial services, healthcare, government, insurance, retail and manufacturing, trust Liferay. To learn more about Liferay, please visit our website at www.liferay.com.